A devoted GBFB partner for more than 30 years, Roche Bros. went above and beyond when the need for food surged in Eastern Massachusetts this past year. To help The Greater Boston Food Bank (GBFB) provide meals for thousands of households facing unprecedented hardship, the grocery chain sponsored an in-store “Feed the Hungry” fundraiser that encouraged customers to add a donation to their cart at checkout.
Roche Bros. customers at the 20 stores in GBFB’s service area responded in a big way: Over the course of six weeks, donations reached a total of $230,000!
Our partner’s efforts didn’t stop there, either. The Roche Bros. Leadership Team donated an additional $20,000 in honor of the chain’s amazing frontline workers, who have been tirelessly serving the public during the COVID-19 crisis. Rick’s generous contribution brought the grand total to $250,000—enough to provide food for 750,000 healthy meals through GBFB’s more than 600 hunger-relief partners.
“As we watched the collection total grow week by week, we were just blown away by the generosity of our customers and so proud of our associates’ efforts,” says Kathy Hathaway at Roche Bros. “Thanks again for allowing us the opportunity to work with GBFB on your extremely important mission.”
“Feed the Hungry” shattered fundraising records; but more importantly, it helped to alleviate hunger for thousands of children, families and seniors during a time of tremendous need. We are deeply thankful to have Roche Bros.—and friends like you—with us as we work to end hunger here.