A Fresh Approach

Whole Foods Market Brings a Fresh Approach to Hunger Relief

Few retailers share our commitment to providing fresh, healthy foods quite like Whole Foods Market.

Over the last two decades, the organic foods grocer has donated more than 1.7 million pounds of food, hundreds of volunteer hours, and over $500,000 to The Greater Boston Food Bank (GBFB). This year, they went beyond their traditional giving.

On Thursday, April 18, Whole Foods Market donated 5 percent of all sales from their 30 locations in Eastern Massachusetts in support of GBFB’s biggest annual fundraising event—FreshFest. It resulted in a one-day donation of more than $167,000, which will help us provide over half a million meals for people in need.

Hunger Relief

“At Whole Foods Market, we care about our communities and focus on investing in mission-aligned nonprofits like The Greater Boston Food Bank. We’re honored to give to The Greater Boston Food Bank through our community giving program and look forward to continuing our relationship for the betterment of our community and to assist our neighbors in need.”
~ Jean-Philippe Scioville, senior marketing specialist of community engagement at Whole Foods Market East Region

Whole Foods Market is a GBFB Partner for Impact, one of the 150 businesses and organizations that provide more than just financial support to GBFB. Through volunteerism, event sponsorship, in-kind donations and more these organizations play a key role in helping GBFB achieve its mission.

View highlights from 2019 FreshFest >

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